How to find your niche: Blogger tips

It’s one of those things you get asked a lot as a blogger. And it can be a hard question to answer. I really hate the term “lifestyle blogger” but it’s the only term that goes some way to describe all of the various topics I cover.  So this post will hopefully go some way to explain how to find your niche! 

I don’t fit into a fitness box, a fashion box, a food box, a travel box or a sustainable box. Because guess what, I like ALL of those things. Plus I’m 5’7, you’d struggle to find a box big enough to put me in. 

How to find your niche

How to find your niche: starting out 

When I started out writing a blog when I was at uni – I wrote sporadically, literally once in a blue moon and whenever I could be bothered.  I kept this up the entire way through my early career and only started writing properly when I went travelling. I finally had time to organise my thoughts and I just had time in general, which was a nice luxury to have. 

I’ve always wanted to write but found myself tripping up on the subject areas – one minute I’d be talking about face cream, then smoothies, then a bad date. I was just a bit all over the shop. But writing on a whole host of different topics helped me find my own tone of voice (how wanky do I sound btw). Finding my style of writing and bedding into it was really important in getting started and stuck in. 

Top tip:

Write about a few different topics and find out what you enjoy most – if you’re passionate about what you’re writing it won’t be a chore when it comes to putting nails to keyboard. 

Building brand you 

I’m a massive advocate of saying no when a collaboration isn’t a good fit for me. I’ve lost count of the amount of Juice Plus/ Skinny Tea/ Diarrhoea inducing weight loss pills and clothes brands I’ve said nada too. That being said, I said yes to a lot at the beginning simply because I was happy to be asked.

When you’re collaborating with a brand or product and you post about using it or reviewing it – people will automatically associate you with that brand or product. If it’s a bit of a crap service and people have a bad experience with it, it won’t look good for you. 

For example, if you’re a vegan and accept a collaboration with Nandos and whack a whole chicken all over your blog, it looks inauthentic and like you’re just posting to get paid. Be picky and choose brands that best represent you and your values. . 

Top tip:

Be fussy, research brands and services before you promote them and make sure they’re right for you! 

London lifestyle blogger

How to find your niche: Be who you “post” to be

I can’t stress this one enough. I’ve said it before and I’ll say it again – don’t endorse things you don’t believe in. It’s shady, it’s shit and people can see it a mile off.  If you hate Game of Thrones don’t put up a post just because everyone else is and you feel you should. It’s always super obvious when people post for the sake of it and it will dilute your brand. 

If you’re a food blogger don’t post a bunch of fashion content simply because everyone else is, you won’t love it, you’re foodie followers won’t love it and it won’t achieve what you want it to. 

Top tip:

Have an opinion and stick to it! Honesty is always the best policy. 

How to find your niche: Value your time

It’s important to manage your time and put the most effort into the things you feel most passionate about. Another obvious one right? Again I used to be guilty of poring over reviews of random products, spending hours on photos and then being too tired to promote the post – all in all, it was a bit of a wasted effort and a huge waste of time.

It’s good to think about the value of a piece before you write it, what do you want to achieve, who are you writing the piece for and how useful will it be.  Is a gifted item worth 2 hours writing a blog post an hour taking photos and an Instagram post? Probably in most cases, not. 

Top tip:

Focus on the subject or topic you feel most passionate about and put your focus here. Don’t go above and beyond for a gifted nail varnish that doesn’t provide much value to brand you! 

How to find your niche

How to find your niche: Focus

I had a really good piece of advice from Kelsey – a blogger I met earlier this year and that’s “if you want to get into something, then focus on it and post about it”. So if you want to work with fashion brands, focus on your fashion content, if you want to focus on foodie content – blog about the restaurants and food you enjoy. Sounds really bloody obvious right? Well it is, but I’d totally hadn’t thought of it like that. 

I had wanted to get into travel content for a long old while but was only ever really posting outfits and beauty shots. So if a potential brand looked at my insta or blog – they’d be like cool, she likes shoes, so what?

So what is my niche? 

If anything, my niche is me. Which sounds like a bit of a dick statement, but I write about the things that are happening in my life at that moment which could be a mix of travel and fitness, a bar I’ve found and loved, a pair of shoes, a sustainable box of treats, some lashes, what my dog has been up to of late. All written in my sarcastic tone, 

I’ve always said that if I review a product or event that I’ll be totally honest in my thoughts about it. I’ve read soooo many blogs where the reviewer is like “the packaging is really pretty, and I just love the face cream it’s the best one I’ve ever used”. Pass me a pillow, I need a nap. Your blog is your space, your little corner of the internet to show your personality. Everyone knows the face cream costs a fiver, the value in a review is your personal experience of it. 

So in terms of my niche – I’d say my niche was a no bull-sh*t guide to luxury travel, food and fashion with the help of my dog Bear. Now I just need a word to describe all that… any ideas? 

I’d love to know how you guys found your niche – let me know in the comments XO

How to find your niche

Up next: Why accepting gifted campaigns is stopping you getting paid 


  1. Victoria August 16, 2019 / 11:56 am

    Sneakily at work just read your blog post! Shhh, don’t tell anyone! Btw what an epic post this is. I’m always worried that I don’t have a niche. I started my blog initially as a fashion & travel blog but it has turned into “lifestyle” but that’s because it’s everything I enjoy. I’ve found out that’s also what I love to read, don’t get me wrong I do love the solely fashion & travel blogs but I also love a mixture. You do this so well xxx

    • misshldolan
      August 16, 2019 / 12:13 pm

      Hahah aww thank you my angel! Yeah it’s so difficult isn’t it getting the balance right but ultimately you’ve got to enjoy what you’re writing about that’s the most important thing and it’s always nice to see the person behind the blog xox

  2. goatdogsimple August 16, 2019 / 1:56 pm

    I’m a new blogger and I can relate to this post. Although my niche is different (financial independence & simple living,) honing in on your interests is key. I’ve found that you have to write about what you know and want to learn more about. Otherwise, it’d be more work than fun!

    • misshldolan
      August 17, 2019 / 8:18 am

      Yeah 💯 otherwise you’d just end up writing about general stuff that you’re probably not interested in and neither is your audience 👌🏼

  3. Pau Loya August 17, 2019 / 11:16 am

    Everything you said resonates with me! I feel definitely the same as I like so many things and there’s different layers of my personality that I like to share. Thanks for a great post love 💕

    • misshldolan
      August 17, 2019 / 4:55 pm

      Aww I’m so glad you liked it sweetie! 💖💖

  4. Alghashiyah August 17, 2019 / 6:02 pm

    I love fashion but I also like food, getaways, my family so I don’t know if I can put myself in a box yet. This was good advice. I’m just enjoying my blog and what I choose to write about which is like you basically what I’m doing currently. I landed a mini partnership with a brand and I love the brand always wore it so it’s a win win situation. Have a great weekend!

    • misshldolan
      August 17, 2019 / 6:04 pm

      Yeah it’s difficult to say you’re only going to write about one thing when there’s so many topics to choose from! Congrats on the partnership btw ☺️

  5. mydreamality August 18, 2019 / 7:34 pm

    Brilliant post! So important to have a niche I think! Too many generic bloggers around!

    • misshldolan
      August 18, 2019 / 7:40 pm

      Aw thank you lovely 💖

  6. Lucy August 18, 2019 / 9:32 pm

    I loved reading this post! It’s important to have a niche, your readers can associate you with a particular niche then! xx

    Lucy |

    • misshldolan
      August 19, 2019 / 6:47 am

      I agree it just can be hard to find yours at first so finding what you love to write about is equally important x

  7. Nicole Mullen August 18, 2019 / 10:22 pm

    Great post—I love that you’ve included a helpful tip at the end of each section. Definitely food for thought for my own blog!

    Nicole |

    • misshldolan
      August 19, 2019 / 6:51 am

      Aww I’m glad you liked it and hopefully it’ll help you too! ☺️ x

  8. BeccaLois Blogs August 19, 2019 / 2:39 pm

    I found this so helpful having just started out! I too am a ‘lifestyle’ blogger and you’re so correct in sometimes it feels like you have no solid direction. I like to think that my niche is that I eat and drink out a lot in London so would like to provide helpful reviews, but haven’t written about any of that yet! Time to get going on that content…. Becca x

    • misshldolan
      August 19, 2019 / 2:53 pm

      It can feel so stressful thinking about having to have your direction/niche nailed early on but trying a bunch of different things can be pretty fun too so don’t feel like you have to rush into anything. Also can’t wait to read these foodie reviews as eating is my favourite ha xx

  9. Hannah Grimes August 20, 2019 / 2:46 pm

    I loved this Hannah. I worry a lot about not having a set niche but I’ve learnt to accept that I just love writing about a variety of things. It’s my hobby at the end of the day and so I want it to be enjoyable – like you say, it definitely shouldn’t be a chore! I think my niche on here and Instagram is me and expressing my personality in my posts. I love people who keep it real which is why I love your blog so much!

    • misshldolan
      August 20, 2019 / 2:49 pm

      You go girl – it has to be enjoyable otherwise what’s the point! So glad you enjoy reading my ramblings 🙂 xx

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